In order for your website to be a successful marketing tool for your business, the content on your web pages need to be focused on two audiences. The 1st of which being Google and other search engine crawlers and the 2nd being human readers. When you hire Connecticut WebPro to design your website or provide Search Engine Optimization services, we create professionally written content that targets your customer by incorporating keyword search terms that match your audience’s search queries. We choose keyword search terms that are related to the services that you provide and towns that you want to target and then utilize the Google Keyword Planner Tool, which tells us how many searches a specific keyword search term is getting in your area. In search engine marketing, keyword research is arguably one of the most important steps in optimizing your website to perform better in the major search engines.

Connecticut WebPro understands that your home services or general contracting business will have a greater chance at brining you new business if you have website content that is optimized for search engines and also written convincingly about topics related to your services and niche. Small businesses that create additional content for new web pages and blog posts to their websites are much more inclined to get higher placement in local search results. Our keyword-rich content marketing is a highly effective lead generation tactic, and because of that, you and your business will benefit greatly from a constant influx of new professionally written content that will engage your customers and gain the attention of Google and other major search engines.