Search Engine Optimization & Digital Marketing Proposal
The following proposal details the various search engine optimization & digital marketing services that we have to offer on a monthly basis, as well as pricing packages. We can also customize a package to suit your needs.
5 Hours/month: $250
10 hours/month: $450
On-site Search Engine Optimization: We will optimize the code and content of your website for the search engines. We utilize the Google Keyword Planner Tool, which provides valuable keyword search term data, such as keyword traffic trend information and related keyword search term suggestions. We utilize a variety of HTML techniques that will allow the keywords phrases within the code and content of your website to stand out and get indexed by the search engines.
We will add fresh keyword-rich content and images to the homepage of your website. The more frequently you update the homepage of your website with new content, the more frequently the search engines will index your website. When search engines index your website, you will have the opportunity to achieve higher rankings based on the new content that is provided.
H1 Title Tag Optimization: The H1 title tag is a critical ranking factor and is referred to by search engine bots to figure out what a page is about. It’s also usually the most visible content on the page for the reader, as H1-tagged content traditionally displays larger screens. To ensure your content is more SEO-friendly (specifically your H1 tag), we will optimize your H1 Tags by incorporating the keyword you’re hoping to rank for within different technical SEO aspects of your page.
We will optimize the Meta-Tags (Titles and Descriptions) on each of your pages to improve the search-ability of your site. We will create custom Meta-Tags for each of your pages.
We will create an XML site-map, which will allow Google, Yahoo, and Bing to crawl and index all of the content on each of your website pages more intelligently. This will enhance the search-ability of your website and ensure that the major search engines do not miss any web pages or content as they crawl your website.
Add Rich Snippets to your structured data markup, which allows search engines to better understand the information contained on each web page.
Use Google Structured Data Markup Helper to mark up elements on your web pages, so that Google can understand the data on the page.
Local Business Directory Submissions & Link Building: Each month we will submit your website and build up a profile for your business to up to 60 prominent local business directories including Google, Bing, and Yahoo Places for Business. Local directory submissions will give your business a much more substantial presence in local search results. Links from other websites can be the difference between success and failure online. SEO link building, or the active pursuit of quality back links is one of the most labor intensive and challenging aspects of online marketing and we have mastered the art of link building services
Keyword-Rich Content Writing Services: We will create professionally written, keyword-rich article(s) for your website. The articles will contain keyword search term phrases that will be related to the services that your provide, combined with the towns that you would like to receive website visitors from. The content will be optimized for your website visitors, as well as search engine crawlers.
Google / Bing / Yahoo Places for Business Setup & Management: We can increase your visibility on Google Maps, Google My Business, Bing Places and local search citation sites. Our local SEO experts can create, manage and improve your local rank. Your business listing will be optimized with photos and content for local search results on both search engines and the maps applications and we literally put your business on the map.
Optimize Voice Search With Siri, Google Assistant, Cortana & Alexa: Local voice search is rapidly growing in popularity, and every local business needs to optimize themselves so customers can find them when using Apple Siri, Amazon Alexa, Google Assistant and Microsoft Cortana.
Social Media Setup and Optimization: Social media is now an important part of SEO and increasing the online exposure for your business. From Facebook and Instagram to Houzz and LinkedIn, we can setup your social media accounts and optimize them by adding photos and content, which will work to engage your potential customers and create new followers.
Website Updates & Maintenance: Websites require an effort to keep them up to date with content, image, code technologies and security. Adding new content to your website will make your website appear more relevant to the major search engines and increase your Page Rank. Ignoring your website for a long period of time will have a negative impression on your online web presence. Our digital media team is ready to assist you with maintaining your website, adding new photos, content, and technology on an ongoing basis. We will go the extra mile to ensure that your website is fully equipped to help you succeed online.
Website Speed Optimization Services: If your Page Speed Score is not optimal, chances of retaining customers who visit your website will significantly decrease, not to mention the negative impacts of search engine algorithms. We analyze and fix all the elements that may hinder your website’s performance and ultimately boost speed & efficiency of your business website in the digital space.
Online Reputation Management: We notify you of any negative online reviews you may receive and work to get them removed. We will add 5-star reviews to your website, social media, and any other online directories.
Stock Photography: We can provide professional stock photos for your website. We utlize the stock photography service called Shutterstock. If you do not have professional photos to match your services, we can provide them for you.
Google Analytics Setup & Integration: We will Integrate and verify Google Analytics for traffic analysis for each page of your website. Google Analytics is a service offered by Google that generates detailed statistics about your website’s traffic and traffic sources and measures conversions and sales. Each month we will generate detailed reports on your website’s traffic, so you can gauge your online progress month-to-month.
Responsive Website Design: All of your web pages will be built within Google Webmaster Guidelines and utilize W3C Standard coding, and will be fully responsive and optimized for mobile devices. Responsive website design is an intuitive feature that resizes and molds your website to mobile devices for a highly functional browsing experience. This means visitors on smart-phones, tablets and other on-the-go devices can view your website without running into display issues that may otherwise turn them away.
Optimized Mobile Website Design: Your website will be fully optimized for all mobile devices and platforms. Your mobile optimized website will reformat itself for mobile and tablet devices. This means larger navigation buttons, reformatted content, and differently optimized images appear when the user is viewing your website from an iPhone, Tablet, or other mobile device. Not only does this enhance the functionality and user-experience for your website, but Google recently implemented a new algorithm, which promotes websites in mobile search results that are responsive and mobile optimized.